State of Marketing & Sales Tools

With the Agricultural industry squeezed between low commodity selling prices and increasing input costs, we believe that data driven commercial strategies can provide a competitive advantage to manufacturers willing to think creatively, challenge conventions, and employ best in class go-to-market practices.

Aggio recently launched an industry survey to better understand how sales & marketing leaders at the top Agriculture companies view data complexity, data driven decisions, and satisfaction with their CRM and software systems.

The survey included 12 questions covering multiple aspects of sales and marketing tools. Commercial managers and executives across the industry participated in the online survey, including the majority of the top 10 Animal Health, Seed, and Crop Protection companies.

In this report we present our findings and conclusions from the survey. We encourage you to compare the content with your own experiences and welcome your reaction and perspectives. 

Fill in your details to get a copy of this industry survey, and contact us at with any questions.

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